Hotel Indigo Scottsdale is now Aloft Scottsdale

ALOFT HOTELS EXPANDS NORTH AMERICAN PORTFOLIO WITH DEBUT IN SCOTTSDALE

Designed for the Hyper-Connected Global Travelers, Aloft Scottsdale Features Leading-Edge Design, a Buzzing Social Scene and Live Music Performances at W XYZ bar

STAMFORD, Conn. – March 18, 2016 – Starwood Hotels & Resorts Worldwide, Inc.®  (NYSE:HOT) today announced its rapidly expanding Aloft brand has opened its first hotel in Scottsdale, Arizona.  Owned and managed by Triyar Hospitality, the hotel recently completed a conversion project to re-position it as an Aloft.  Conveniently located in the heart of downtown, Aloft Scottsdale features features 126 spacious, loft-like rooms, accessible technologies and a buzzing, social scene.

“Aloft Scottsdale is a superb addition to our growing portfolio as we continue to aggressively grow the brand in dynamic markets across the globe,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “The popular Aloft brand has surpassed 100 hotels worldwide due to its strong appeal for today’s hyper connected global traveler with its innovative programming, tech-forward mindset and lively, social scene.”

Aloft Scottsdale will be Triyar’s fourth Starwood hotel, joining Aloft Tempe, W Scottsdale and Aloft Silicon Valley.

Offering  sweeping views of Camelback Mountain, Aloft Scottsdale will boast an ideal location within Scottsdale’s Old Town area, a top destination for visitors to the area. Guests will enjoy easy access to nearby art galleries, the boutiques along 5th Avenue, a wide variety of restaurants, Scottsdale Fashion Square Mall and the Scottsdale Waterfront.

Aloft Scottsdale features SPG Keyless—Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property. The hotel offers 320 square feet of meeting space; a Re:chargeSM fitness center; Re:fuelSM by Aloft – a one-stop gourmet grab & go food and beverage area; and live, local music at the brand’s  signature WXYZ® bar as part of the signature Live At Aloft Hotels music series.

Let’s get social. Follow @AloftHotels on Twitter, check us out on Instagram @AloftHotels, or head to Facebook.com/AloftHotels.

About Aloft Hotels

With 100 hotels in 16 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.

Media Contacts:                  

Ashley Chapman

Global Public Relations, Aloft, Element & Four Points by Sheraton

(212) 380-4015

Ashley.chapman@starwoodhotels.com