Peachtree Hotel Group Launches Renovation and Rebranding of Four Points by Sheraton Knoxville Cumberland House

KNOXVILLE, TENN. DECEMBER 12, 2019 – Officials of Peachtree Hotel Group today announced the temporary transition of the Four Points by Sheraton Knoxville Cumberland House into the Cumberland House Knoxville while the hotel completes a $12 million, approximately six-month renovation to completely transform the hotel. Upon completion of the renovation in the early summer of 2020, the hotel will be rebranded as the Cumberland House Knoxville Hotel, Tapestry Collection by Hilton.

“As we enhance the hotel to meet the requirements of upscale travelers to the Knoxville area, we will maintain operations as usual under a temporary, independent, boutique brand,” said Mitul Patel, COO of Peachtree Hotel Group who is leading the hotel’s transformation. “Upon completion next year, the hotel’s incredible location will be augmented with thoughtful and swanky designs that will incorporate locally inspired programming. We look forward to continue providing a trendy, lively and authentic Knoxville experience as we surround them with world-class hospitality.”

The hotel’s exterior will be reimagined completely to include a vintage marquee sign that sets the stage for a unique hotel experience. Upon check-in, guests will be greeted by the combined reception desk and lobby bar leading into an engaging social hub and gathering place. Guestrooms and public spaces will include rich textures and textiles layered on top of wood and metal accents that create an intriguing and moody ambiance. The hotel also will offer meeting spaces equipped with modern technology, state- of-the-art fitness center and a modern take on Appalachian-inspired food and beverage offerings.

Owned by Peachtree Hotel Group, Cumberland House Knoxville is managed and operated by Peachtree Hospitality Management, the management division of Peachtree Hotel Group. The hotel is located in downtown Knoxville at 1109 White Avenue, adjacent to the World’s Fair Park and within walking distance to the Knoxville Convention Center, University of Tennessee, Neyland Stadium, Knoxville Museum of Art and the Tennessee River. For more information or to make a reservation, travelers may call 865-971-4663 or visit http://www.cumberlandhouseknoxville.com.

About Peachtree Hotel Group

Peachtree Hotel Group operates, develops and invests in premium-branded, select- and limited-service and extended-stay hotel assets under the Marriott, Hilton, Hyatt, Choice and InterContinental Hotels Group flags. Since its inception, Peachtree has invested in more than $3 billion of hotel properties and first mortgage notes. Peachtree’s current portfolio is comprised of 116 hotel assets totaling 13,731 rooms, including 49 real estate assets and 63 notes. For more information, please visit http://www.peachtreehotelgroup.com.

About Peachtree Hospitality Management

Peachtree Hospitality Management is the hotel operations and management division of Peachtree Hotel Group. PHM has developed and tested its systems and processes with passion and attention to detail and is quickly becoming a best-in-class hotel management company. The company’s proven, cutting-edge, proprietary operating systems differentiate it from other hotel management companies. The company’s range of services include hotel operations, human resources management, sales and marketing, ecommerce and digital strategy, revenue management, centralized accounting, asset management, pre-opening services, renovation project management, food and beverage concept and design.

Contact: Mauri Berry

1-678-824-4930