FOR IMMEDIATE RELEASE
Reimagining an Icon: Introducing Viceroy L’Ermitage Beverly Hills
Viceroy Hotel Group Reveals Refreshing Take On Beverly Hills Luxury
BEVERLY HILLS, CA (March 31, 2016) – Viceroy Hotel Group (VHG) today announced the arrival of Viceroy L’Ermitage Beverly Hills. After a ten-month transformation, the city’s icon of sophistication has been reinvented with unabashed individuality and substance.
Award-winning interior design team Smith/Firestone Associates (SFA Design) was hand-selected by VHG to bring this vision to life, proudly unveiling 116 meticulously redesigned suites, a fully reimagined arrival experience, revitalized meeting spaces, and the addition of adjacent contemporary French bistro, Avec Nous.
“We are thrilled to bring the Viceroy vibe to Beverly Hills,” said Bill Walshe, CEO. “I could not be prouder to work alongside dedicated colleagues and partners to unveil this extraordinary new experience. The city deserves a modern icon that is the pride of Beverly Hills and refreshingly Viceroy”
With the modern luxury guest in mind, SFA set out to enliven the sophisticated residential hideaway. “The fusion of colors, textures and curated artwork deliver that perfect realization of the hotel you always want to stay in, the home you always wanted to live in and the space you love to entertain in,” explained Kara Smith, Principal at SFA Design. “Our intent was to create a series of unique settings that celebrate the individuality and personalities of Viceroy L’Ermitage Beverly Hills’ guests.”
The re-imagined arrival experience appeals to the residential traveler, immediately enveloping guests with the sense of privacy and comfort felt in their own homes. Artwork creates sensation throughout the lobby and neighboring lounge: the front desk doubles as an art piece featuring textured white gold leaf and a custom cast glass top, while decorative bronze glass architectural paneling, white marble floors and reflective ceilings add sophistication, warmth and discretion.
Starting at 650 square-feet, the all-suite Viceroy L’Ermitage Beverly Hills offers the largest suites in the area. Draped in tranquil hues and accented by provocative shades of greys and purples, each suite boasts Venetian cut-glass mirrors, white onyx marble details and bespoke artwork. Glamorous runway-like dressing rooms complete with vanity area appeal to the Hollywood elite, featuring spacious closets, an oversized 3-way mirror, ample seating and a makeup mirror with tailored indoor, outdoor and evening lighting. Top-of-the-line amenities include expansive seating for entertaining or lounging, a spacious desk, bedside USB ports and plugs strategically placed for stress-free connectivity, a Nespresso machine and custom mini-bars featuring top-shelf offerings from Sugarfina, Compartes, Herban Essentials, Dean & Deluca and more.
Residential suites include the Icon, Royal and Presidential (spanning from 1,200 – 4,400 square-feet), and are carefully curated for the modern traveler seeking the conveniences of home. Each residential suite features a sleek kitchenette, powder room, warm fireplaces, modern living and dining spaces and multiple walkout balconies. Appointed with the most exclusive touches, Viceroy L’Ermitage Beverly Hills’ Presidential suite is equipped with five French door balconies featuring sweeping city views, modern living spaces with one-of-a-kind crystal lighting fixtures, full kitchen and dining room for intimate entertaining, screening room with plush chaise lounges, study/library complete with fireplace and chess table, and private spa treatment room.
Earlier this month, Viceroy Hotel Group introduced the community to Avec Nous, the contemporary French bistro adjacent to Viceroy L’Ermitage Beverly Hills. Avec Nous features executive chef Olivier Quignon’s modern French and Mediterranean dishes, a world-class wine program, tableside programming and handcrafted classic cocktails.
Later this year, VHG will begin the second phase of renovation to overhaul the rooftop at Viceroy L’Ermitage Beverly Hills. The hotel also plans to unveil its “in-residence” series featuring programming from celebrated tastemakers.
Promotional rates in April start at $479. For more information and to make a reservation, contact (310) 278-3344 or visit http://www.viceroyhotelsandresorts.com/beverlyhills.
LFB Media Group
Contact: Erin Brunner | Crystal Ramirez
Email: EBrunner@LFBMediaGroup.com | Crystal@LFBMediaGroup.com
Phone: (646) 455-0042
ABOUT VICEROY HOTEL GROUP
Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty. Current properties include hotels and resorts in Abu Dhabi, Anguilla, Beverly Hills, Miami, New York, Riviera Maya, San Francisco, Santa Monica, Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in Algarve, Cartagena, Chicago and Dubai. For more information, visit www.viceroyhotelsandresorts.com. Follow Viceroy Hotel Group at facebook.com/viceroyhotelgroup and on Instagram @viceroyhotels.